Lead Designer at WCRS | ENGINE Group

Founder & Creative Director of CHROM-ART


I'm an award-winning Senior Designer with more than 15 years of experience in both digital and traditional communication & media, qualified in branding as well as being very passionate about photography and visual arts. My experience takes responsibility for concept development, art direction and final delivery on either small or large-scale projects.

I have been honoured to work for major clients such as Sky, B&Q, Warburtons, NowTV and Gillette. I really enjoy being Brand Guardian of companies like Santander and E·ON. Since 2014 I operate as Lead Designer at WCRS (part of ENGINE Group) in Central London, focused on providing brands with work people care about. This role is not only rewarding, it's a complete joy.

One of my biggest projects at WCRS has been the re-branding of the London Cycle Hire scheme Santander Cycles, creating the innovative designs of London's most representative landmarks featured on all of 12,500+ bikes. The campaigns I'm proudest of are London Pride's #NOFILTER and 'Love Happens Here', a wonderful message that's been shared thousands of times and part of a freedom-filled ethos utilising well-known advocates like Ian McKellen and Graham Norton. Especially though, for spreading Love.

I'm a founding member and Creative Director for London-based Social Enterprise CHROM-ART, promoting emerging artists and connecting art lovers worldwide; managing operations, PR & communication and organising art events primarily TRIBE, an annual international fair with 150+ artists involved and over 7,500 visitors in its latest edition #TRIBE17, held at the iconic OXO Tower.

Colleagues know me as a highly creative, hard-working, happy person, always bringing new ideas to the tablet. I'm supportive, proactive and easy-going, full of energy and optimistic in life.

Please, use the form below to send me a message. Feedback will be really appreciated.

Thanks 😊

JC.